Collectibility test: Breyer history timeline

Here is the first question and answer from the sample Breyer collectibility test I wrote about in my last post.

1) Create a Breyer history time line including the following information (please provide the year or years as close as possible): First Breyer horse issued, Reeves takeover, chalky era, decorator era, blue ribbon sticker era, first JAH issued, first BF, woodgrain era, general introduction of round Breyer stamp, general introduction of USA stamp, catalog year each of the four major scales was released (traditional, classic, little bit, stablemate)

When I posted the list of test questions on Facebook, I was bit disappointed to see some responses from collectors who couldn't understand the importance or relevance of this question. In my opinion, how can a person understand the collectibility of the models a company has produced if they don't have a fundamental understanding of the history of the company and the events that drove the changes to its product line?

Knowledge of Breyer's history is ultimately how we determine rarity after all. This question serves to provide a basic, baseline point of reference to determine how knowledgeable a judge is likely to be about the finer points of collectibility. In my opinion, anyone who wishes to judge Breyer collectibility should be able to reel off the answers to this question quickly and easily.

The very beginning, the Western Horse Clock

They are as follows:

1950 - First Breyer horse issued (which was the traditional scale Western Horse)

1959-1973 - Woodgrain era

1960 - General introduction of round Breyer stamp

1964 (approximately) - Decorator era (For sure they were available in 1964 as we have a price list and sales sheet from that year listing them. They may have been available as early as 1963. The decos however were duds and were likely discontinued at the end of 1964 after poor sales.)

Early 1960s - 1971 - Blue ribbon sticker era (The smaller stickers came first; the larger stickers were later.)

1970 - General introduction of USA stamp

1973 - First classic scale models introduced (Classic Arabian Family)

1973-1975 (roughly) - the chalky era (triggered by the 1970s oil crisis)

1975 - First Just About Horses issued; first Stablemates released

1984 - Reeves takeover (The factory subsequently moved from Chicago to New Jersey.); Little Bits released

1990 - First BreyerFest


Next time, a look at some of the molds that Breyer copied from other manufacturers.