Tuesday, June 7, 2016

Collectibility test: Good things come in rare boxes

4) List Breyer packaging types in chronological order from earliest to latest (ending with the 1980's brown picture boxes). Provide date ranges to the best of your knowledge.
Examples of vintage Breyer packaging
Any viewer of Antiques Roadshow can tell you that vintage toys and collectibles with their original boxes are usually worth considerably more than those without them. Though this has long been common knowledge to collectors of dolls, toy trucks, vintage piggy banks, and so on, it has been a bit slower to resonate in the model horse hobby.

A few years ago at a large live show, I tried to explain to the show hostess the importance of original packaging as it relates to collectibility showing and judging. When I told her that some rare boxes were worth substantially more than the actual models that came in the boxes, in my case, a Breyer Mountie with the original cardboard picture box, she scoffed and told me she didn't believe that.

I found her attitude quite disheartening, but eBay prices have absolutely borne out my assertion. For example, a mint Mountie set sans box might fetch around $75-100, but the handful of sets with boxes I've seen sell have brought well over $500. Recently, a Mahogany Proud Arabian Mare in a blister seal shadowbox sold for more than $5000. In counterpoint, the mare alone without the box can be acquired for as little as $20-30.

Showcase boxes, most of which feature run-of-the-mill $20 models like Clydesdale Stallions or Family Arabians routinely sell for over $1000. And just to really drive the point home, a touchability box with no model in it whatsoever sold for more than $1200 a few years ago. I could quote many more examples, but you get the point.

That said, this question about original packaging is important for collectibility judges for two reasons: 1) because original boxes are an integral part of the collectibility and provenance of a piece, and 2) because it demonstrates a fundamental understanding of Breyer's history.

1950s mailer boxes with rare grooming kits
So, in the beginning (the 1950s), there were cardboard mailer boxes---usually brown or white. Many of them had nothing more printed on them than Breyer's address and To/From blanks. They were sealed with brown tape, and the model's number and sometimes color or name were stamped on the top, usually on the tape. Most are sealed with heavy staples on the bottom. Some of these early boxes featured line drawings of the models inside. The mailers in general are not wildly rare, but finding them for certain models, especially those made only for a short time, is quite challenging.

A plain To/From mailer with the PAM grooming kit
An example of a mailer with a line drawing
A rare mailer for a Wedgewood Running Foal
In the mid-1950s, Breyer introduced colorful boxes for their models with TV tie-ins. Breyer's horse and rider sets were not directly based on any of the popular cowboy shows then popular (Hartland beat them to that market), but they did produce generic riders on Furies and Western Ponies such as the Indian, Lucky Ranger, and the Mountie seen above. These boxes are quite scarce. Breyer did create licensed reproductions of TV stars like Lassie and Rin Tin Tin as well as Corky the Circus Boy. Lassie and Rinty came in brightly colored illustrated boxes which are hard to find. Interestingly, the only Corky and Bimbo box I know of is a simple mailer with a line drawing of the elephant on it (pictured in the group shot at the beginning of the post).

Lucky Ranger box
These hard to find boxes for TV stars Rin Tin Tin and Lassie were also
boldly colored.
The animal molds issued by Breyer were also sold in cardboard mailers, some with line drawings. Surprisingly, they were sold this way well into the 1990s, almost 10 years after the introduction of the now ubiquitous clear-fronted yellow boxes.

A 1960s Brahma box
The cardboard mailers remained in use for the horses into the early 1970s, but Breyer did experiment with different types of packaging near the end of that period. The 1968 Breyer dealer catalog references a new style of packaging that was first pictured on a January 1969 price list. These so-called "touchability" boxes were an experiment in display packaging that ultimately backfired. The boxes, which consist of a cardboard back surrounded by a raised cardboard frame, were open with no cellophane or plastic covering. The models were secured to the box only with elastic bands around the legs and body. While this did allow buyers to see exactly what they were purchasing, it also meant the models could easily be damaged. Very few examples of these boxes have been found by collectors, and based on information turned up by Breyer historian Nancy Young, only Family Arabians were ever released in this short-lived packaging.

Touchability box and alabaster Family Arabian Stallion
By 1970, Breyer had come up with another new display packaging style, the showcase collection box, that allowed buyers to see the model without being able to handle it. These clear plastic boxes have been found with a variety of models in them, and while they are easier to find than touchability boxes, they are still quite rare and desirable. Unfortunately, the plastic comprising the boxes is rather flimsy and is prone to cracking and yellowing with age or rough handling. These boxes were discontinued in 1972 because, according to Peter Stone, they were too expensive and did not sell well enough to justify their continued use.

Clydesdale Stallion in showcase collection box
An optimistic ad featuring the Showcase Collection

By 1972, Breyer had given up on see-through packaging and had returned to cardboard boxes. These "white" boxes featured a reversed color photo of the model inside against a line-drawing background in various colors.

An assortment of white boxes from the 1975 Breyer dealer catalog
Appaloosa Gelding with white box
Breyer also issued patriotic red, white, and blue boxes for the Elephant and Donkey models during the 1976 election year. Like the white boxes above, these are reasonably easy to find.

The 1970s also saw Breyer's first foray into carry case packaging. These cardboard boxes were the most colorful yet released by Breyer, and their plastic handles allowed kids like me to tote their Breyer models easily to friends' houses for playtime. The cases held individual models as well as sets of multiple horses. Some of the sets came with accessories such as books about the real horses (Lady Phase and Stud Spider), a halter (Proud Arab Mare sets), blankets (Clydesdale Mare and Foal set), a doll and tack, etc.

Hard to find PAM, halter, and carry case set made 1972-1973 only
This Lady Phase gift set came with a book and blue ribbon. Some sets also
included a 45 rpm record with a song by Lynn Anderson.
Breyer issued a number of gift sets featuring a book by Marguerite Henry
and the matching model, such as this Misty of Chincoteague set.
A set featuring a horse, tack, and doll introduced in 1980

A Classic Arabian family with a carry case box
This packaging is unique to the Benji and Tiffany set

In the mid-1970s, Breyer issued a number of their smaller models on "blister cards"---cardboard backing with the model secured under a molded plastic bubble. These included the Classic Arabian and Quarter Horse foals in a variety of colors, the Stablemate line which was introduced in 1975, and Benji the movie star dog. (Benji's girlfriend Tiffany was intended to be released individually on a blister card as well, but it never happened due to poor sales of the paired set above.) This display packaging was a great success and is still in use today for Stablemates and other small models.

Palomino, chestnut, and black Classic Arabian Foals on blister cards
The earliest Stablemate packaging had a plastic tray to help keep the
model in place under the plastic bubble cover. This Arabian Stallion
was sold as a stand-in for Citation whose mold was not ready.
Breyer didn't entirely give up on line-drawing mailers for horses in these years. This rare Stablemate box was sold through the Sears catalog as a special run in 1975.

And this Proud Arabian Mare and English Saddle set was also a special run for Sears in 1977.

The leather of this saddle is too brittle to correct the position of the girth.
The mid-1970s also saw the introduction of the Classic Thoroughbreds and the Lipizzaner which were sold individually in colorful picture boxes with side panels featuring information about the real horses. The boxes were first issued on a white background and later on brown. With the rising popularity of Maureen Love molds, these boxes are becoming harder to find (or at least more expensive to acquire).

In the late 1970s, Breyer experimented with a third style of display packaging for traditional scale models, the blister wrap shadow boxes. They are square or rectangular cardboard shadow boxes in which the model is affixed to the back by a vacuum-formed plastic film. Like the earlier attempts at display packaging, these boxes were also short-lived. Despite instructions on the back of the box on how to safely remove the models, they were very easily broken when collectors tried to remove them from these boxes.

An Overo Paint in a blister box
Breyer returned to solid cardboard boxes once again after this third failure with see-through packaging. From approximately 1978-1981, these boxes were made in shades of orangey or tannish-brown featuring a reversed color photo of the model inside. We can date the change from white bordered boxes to brown to 1978 because San Domingo, a model that was new in 1978, has been found in both styles of box.

An alabaster PAM box
In 1982, while the cardboard box design remained the same, the box art changed in color and design as seen in the photo below. The sides of the box also often had added blurbs about the real horse or the breed the model represented.

A Standing Stock Horse Foal (photo from eBay)

In the 1980s, Breyer once again experimented with see-through packaging. The flocked chestnut Rocking Horse (1985) and Kipper (1986) were both issued in a green backed box made of a clear plastic top that fit over the plastic bottom in the same fashion as the cardboard boxes. The Kipper boxes are the same size as the Rocking horse boxes and were probably left overs. Sam I Am was issued as a special run in a similar (but far more flimsy) box in 1984.

Cardboard mailers were used in the 1980s and into the 1990s as well for special runs from the various holiday catalogs. Some featured line drawings and some had labels affixed with color images of the models. These boxes are all fairly common.

In 1986, Breyer introduced the now well-known clear-fronted yellow boxes, their first really successful see-through packaging design for the large scale models. The boxes have become more colorful over the years, but the same basic design has lasted now for going on 30 years.

And there you have it! A (hopefully) mostly comprehensive list of Breyer packaging from the beginning until the advent of the yellow boxes. Coming next will be a post about the rising popularity of vintage customs and how collectibility applies to them (before we return to the judging test questions). Enjoy!

Wednesday, April 27, 2016

Collectibility test: OF flockies vs aftermarket/CM flockies

Flockies have surged in popularity lately, driven largely by some interesting models from the liquidation of the Black Horse Ranch collection last summer, and prices for them have likewise gone astonishingly high. There has been, however, a great deal of confusion about what constitutes an original finish flocked model versus a custom or aftermarket piece. The answer, happily, is pretty straightforward.

If a flocked model appeared as a regular run in a Breyer catalog, as a special run in the Sears, J. C. Penneys, or Montgomery Wards holiday catalogs, or as a BreyerFest special run, it is considered original finish. If it did not, it's aftermarket or custom. The distinguishing factor is the intent behind the models' creation---the catalog issue models were specially ordered by Breyer and retailers in a collaboration with an Indiana company called Riegseckers. All other flockie models were produced produced independently---with no orders or input from Breyer---by a variety of family business and hobby customizers including Riegseckers, Eighmeys, the Diercks and Algyre family, and many others.

1984 Sears SR Flocked Misty and Stormy
The official OF flocked models feature fuzzy coats, haired manes and tails, and sometimes glass eyes. (The Stablemates and Jack Russell from BreyerFest 2001 may have been flocked by a company other than Riegseckers. I'll update this post if I can find the answer.) The following is a list of all of the OF flocked models with links to pictures on the wonderfully handy Identify Your Breyer website.

Traditional Scale Flockies

Clydesdale Mare
---1983 (Sears): Flocked bay with ribbons and bridle

Fighting Stallion
---1985 (J.C. Penneys): Flocked white with bridle, surcingle, red plume, and ringmaster Ben doll

---1985 (J.C. Penneys): Flocked white with bridle, surcingle, red plume, and tutu Brenda doll

---1984 (Sears): Flocked palomino pinto sold with foal, Stormy (pictured above)

PAS (bay, chestnut, buggy)
---1983 (Montgomery Ward): Flocked chestnut (same as the one sold with the buggy below)
---1984 (Montgomery Ward): Flocked bay with bridle and lead rope
---1984 (Montgomery Ward): Flocked chestnut with harness and buggy

Rocking Horse (Saddlebred Weanling mold)
---1985-1987 (Regular Run): Chestnut with bridle and saddle on rockers
---1985 (JCP): White with pink mane and tail, pink tack
---1985 (JCP): Lavender with purple mane and tail, purple tack
---1985 (Sears): Black blanket appaloosa, black tack

Running Foal
---1984 (JCP): Flocked Palomino (sold with matching mare)
---1985 (JCP): Flocked white with pink mane and tail (sold with matching mare)
Running Mare
---1984 (JCP): Flocked Palomino (sold with matching foal)
---1985 (JCP): Flocked white with pink mane and tail (sold with matching foal)

Running Stallion (Unicorn)
---1985 (JCP): Flocked turquoise/light blue unicorn with darker turquoise mane and tail

---1984 (JCP): Flocked white unicorn with light grey mane and tail

---1984 (Sears): Flocked chestnut pinto sold with mare, Misty (pictured above)

Classic Scale Flockies

Black Beauty
---1984 (JCP): Flocked dapple grey with sleigh

Black Stallion
---1984-1987 (RR): Flocked bay with doctor's buggy

---1984-1987 (RR): Flocked bay (with matching teammate flocked bay Jet Run) and 4-wheeled Sunday church buggy

Jet Run
---1984-1987 (RR): Flocked bay (with matching teammate flocked bay Duchess) and 4-wheeled, roofed Sunday church buggy

---1984-1987 (RR): Flocked chestnut with 4-wheeled open buggy

---1984 (MW): Flocked flaxen chestnut with green delivery wagon (says MW)
---1987 (RR): Same as above, but wagon is painted solid green

Lippizan (Pegasus)
---1985 (JCP): Flocked turquoise/light blue unicorn with darker turquoise mane and tail

---1985 (MW): Flocked black pinto with pony cart
---1987 (RR): Same as above

Other Scales

Companion Animal Jack Russell
---2001 (BreyerFest): Flocked brown and white (came with flocked SM G2 Morgan)

Stablemate G2 Arabian (Rearing)
---2001 (BreyerFest): Flocked chestnut pinto (came with flocked SM G2 Galloping Foal)

Stablemate G2 Galloping Foal
---2001 (BreyerFest): Flocked buckskin blanket appaloosa (came with flocked SM G2 Arabian)

Stablemate G2 Morgan
---2001 (BreyerFest): Flocked steel grey (came with flocked Jack Russell companion animal)

Custom/Aftermarket Flockies

Many collectors are not familiar with the history of flocked models in the hobby, and in my experience, that's been the source of confusion about what is or is not an OF flockie. As I mentioned above, a number of companies, families, and miscellaneous hobby customizers made flockies. Because of this, aftermarket flockies probably outnumber OF flockies by quite a bit. Riegseckers is best known because they produced the OF runs for Breyer, but they made thousands of aftermarket flockies as well. Mel Riegsecker, the company founder, grew up on a farm near Shipshewana, Indiana, but rather than continue in that business, he became an entrepreneur. His family now runs a cabinet making business, a restaurant, and more. Mel got his start though making miniature harnesses and vehicles that he hitched to Breyer models. Riegseckers often flocked models, sometimes customizing them first with lowered heads or mule ears and the like. Their models were available in the '80s and '90s, and if you could dream it, they could make it for you.

Similarly, Eighmey's Wagon Shop flocked thousands of models and produced harnesses and vehicles as well. They used to have a booth at BreyerFest in the early 1990s, and I regret not taking a picture of it when I had the chance. Suffice it to say, it was an impressive sight with stacks of flocked Adios mules, Quarter Horse Gelding mules, all of the draft horse molds in any color you could think of, and more. The Diercks and Algyre family likewise produced many similar models, but their models usually had flocked over manes and tails rather than flowing mohair like Riegseckers or Eighmeys. Various customizers dabbled in flocking as well, some even creating dappled models. Because the highest volume producers were making and selling their models in farm country (Indiana, Iowa, etc) the vast majority of flockies to be seen are draft horses or mules.

Not surprisingly, owing to confusion about what constitutes an OF flockie, I've seen more than a few collectors claiming that their aftermarket flockies are test runs, OOAKs, or rare runs of only a few models. Hopefully, most are not doing so with the intent to deceive, but a few are. Without irrefutable documented provenance---at this point, I wouldn't accept anything less than a letter from Mel Riegsecker or Peter Stone certifying that a particular model was a test submitted to Breyer for approval---all of these so-called tests or rare flockies are just aftermarket customs. So do your homework and don't be fooled!

Now, that said, an aftermarket flocked model is not a bad thing by any means. As we've seen, prices for them are sky high, and with vintage custom collectibility becoming a thing (more on that in a future post), there will absolutely be a place for them at live shows and in collectors' herds. I show my own aftermarket flocked mule (below) in vintage custom classes, and she gets lots of admiration even if she doesn't win. (She is adorable after all.)

A pair of customized and flocked Belgians, possibly by Reigseckers (source: eBay)

Many hobbyists tried their hand at flocking as well, and they didn't just stick to horses!
Aftermarket flocked cow (source: eBay)
Some aftermarket models do not have haired manes and tails. They're
just flocked over the sculpted mane and tail. Probably D &A. (source: eBay)

Some aftermarket models are more popular than others. Drafters, Adios models, and Stablemates seem to be of particular interest to collectors.

Adorable flocked G1 SM Drafter (source: eBay)
Stay tuned for a blog about rare Breyer packaging next time around. Thanks for reading!