In the early 1950s, Westerns were at the height of their popularity. The genre had been lucrative for decades for writers from Zane Grey to Louis L'Amour, and for movie producers from the days of silent films, but as televisions became more common in American homes in the boom years after World War II, Westerns became a true pop-culture phenomenon. Many companies cashed in on this trend with all manner of "Cowboy and Indian" themed toys, child-sized cowboy boots and hats, toy six-shooters, and much, much more. Holiday catalogs were full of all sorts of these items catering to both boys and girls, and Breyer of course was right in the thick of it with horse and rider set offerings like Kit Carson, an Indian brave and chief, several cowboys, and Western Horses and Ponies in a variety of colors.
Breyer offered their horse and rider sets for play, but they also offered some spin off items like the Fury Prancer music boxes (more on those in a future blog) and various grooming kits, most with a Western theme. I don't have a full library of old catalogs at my disposal, so this post may not contain an exhaustive list of Breyer grooming kits, but as far as we know, the first grooming kits debuted in the 1954 Sears holiday catalog. They consisted of a regular run palomino Western Pony, but in place of the usual plastic snap saddle, the pony sported a vinyl "pack saddle" instead. Each pack saddle had a snap girth and several pockets on either side to hold a toothbrush, plastic comb, nail file, and nail clipper. My family acquired several different old grooming kits still sealed in the box in the 1990s at our favorite flea market, so we know that while Sears very likely supplied the vinyl grooming kit saddles and the little accessories for the grooming kits, they were packaged and sealed at the Breyer factory. (Sears of course is also a Chicago business, and at that time, its main ordering and distribution hub was less than 2 miles from Breyer, making collaboration between the companies an easy venture.) These Western Pony grooming kits constitute some of the earliest special runs that Breyer offered. (The Mastercrafters clocks technically have the distinction of being the very first.)
|A 1956 Sears holiday catalog ad|
|A typical Western Pony grooming kit found with the original box|
|A 1962 Sears holiday catalog ad|
|Another 1962 Sears holiday catalog ad|
|The black saddle came with the rare My Lady Fair sets discussed below|
|Two styles of "tooled" grooming kit saddles|
|1956 Sears holiday catalog ad|
|1957 Simpsons-Sears catalog ad|
|The barrettes in this set are reproductions.|
|1958 Sears holiday catalog ad|
The PAM grooming kit features a uniquely shaped powder blue vinyl saddle with pockets for a plastic comb, nail file, nail clipper, pen, and notebook. The set also includes a strip of gold leaf so kids could emboss their name on the notebook (or saddle or horse or sibling).
The PAF grooming kit has a matching blue saddle on a smaller scale with pockets for the cute tortoiseshell barrettes included in the set.
The Western Pony has a most unusual grooming kit saddle, a checked vinyl blanket with a smooth saddle-like section complete with stirrups. It snaps under the belly like all of the other grooming kit saddles. The stirrup leathers are attached to the blanket portion and have loops to hold a plastic comb, toothbrush, nail file, and a ballpoint pen. Like the more common Western Pony grooming kits, it came in a box with a line drawing of a regular pony, and only the item number stamped on the box indicates it's not a normal Western Pony.
Another very rare grooming kit is the bay Rearing Stallion set pictured below. I have only seen one example which is in our collection. The saddle is about the same size as the Western Pony saddles, but the pockets are cut at an angle (rather than being rectangular), and this set came with the less common accessories, a ruler, rifle pen, and eraser. As I mentioned above, we don't have a complete record of holiday catalogs, so as of this writing, the Rearing Stallion set has only been spotted in the 1966 Sears holiday catalog. (I don't have a photo of my Rearing Stallion set yet, but I'll add one after the holidays.) Do any of my readers have this unusual groomer, too?
|1966 Sears catalog ad|
|A Western Pony grooming kit saddle on the left |
and the Rearing Stallion saddle on the right.
Interestingly, at least one knock-off of the Breyer grooming kits was made. I have seen several examples of a pseudo-bay Hong Kong horse, a crude copy of the Breyer Western Prancer, all wearing brown vinyl grooming kit saddles with a name printed on them---Tammy, Rusty, Mike, etc. My sister and I actually own two of them. We bought the first one thinking that perhaps the saddle might have been meant for a Breyer and had just ended up on the wrong horse at some point over the years. But having seen multiple identical sets now, I'm certain these are not Breyer saddles. The construction of the saddles is very similar to the Breyer saddles however, so whichever company made them may have been the source for both the Breyer sets and the knock-off sets. I would guess these Hong Kong copies were also offered through a mail order catalog, and while the horses were manufactured overseas, the saddles and accessories were probably sourced here in the US. The saddles all bear different names, either in print or in cursive, which suggests to me that the sets could be ordered with personalization for the recipient.
|Hong Kong grooming kit personalized for Tammy|
|Hong Kong copy personalized for Mike (photo from eBay)|
My parents grew up in the 1950s, and so as a kid growing up in the early 1980s, they happily encouraged my cowgirl phase with a Clip-Clop horse, a hat, boots, and little cap guns. I have never really outgrown my fondness of Westerns---everything from classics like the Lone Ranger and The Good, The Bad, and The Ugly to Longmire and Firefly---and I am delighted that after almost 50 years, Breyer will be offering a new grooming kit for us. I can't wait!
(ETA: Many thanks to my friend Lisa R. who sent me a copy of the Running Stallion ad!)